Cycling as a sport has been made so incredibly complicated. We've grown up together with this sport for the past 15+ years, and the more we try to learn, the more there is to learn.

For years upon years, we were the very last in every single race. Then slightly better, then suddenly consistent, then suddenly competitive at the pointy end of the race. This did not come easily, nor did the proprietary parts, overengineered pro gear, and no one bothering to explain the why help us - but we did it anyway. You however will not have to.

We want to share this sport with as many people as possible and have decided to break down all the barriers holding this sport back into bits and pieces, until everyone who wants to join can do so.

We're still figuring out the exact route to get there, but we've got the route ready, and we'd rather not ride it alone. Come with us.